About Me

Tools and Tactics that take the Headache and Heartache out of Entrepreneurship.

Hey, It's Me...

Thanks for stopping by my about page. That tells me one of two things about you: You’re either nosey or you’re serious about giving me some of your trust in order to build a business that increases both your life and lifestyle. If I were a betting man, I’d bet the latter. 

I always love the ‘about me’ page on websites of “experts” or “gurus” because they’re always written in third person…even though everything written is by the expert or guru themselves… It’s funny.  

So, I’ll spare you the third person keynote and approach this page like I’m writing a caption on social media… Hope you’re ok with that.

A little bit about me.

I’m Justin J. Dunn – a Husband, Father, entrepreneur, brand designer, and business coach from Chicago. 97% of my life consist of making memories with my beautiful wife, Shanacée, our new son, Justin Jr. (Still looking for a good nickname for him), our dog, Sophie, and other family and friends.

The other 3% is dedicated to helping self-starters build businesses (without the headache) that gift the same work/life balance that I have. 

Yes, making money is important, but making memories with loved ones is what really matters at the end of the day…And in order to do this, you have to make money lol.

Wait! Before I tell you more...

3 Reasons You Should Leave Now

I Cannot Help You Get Rich Quick.

If you’re looking for a magic pill to take that will spit out “easy money”, I am not the person for you. Entrepreneurship looks so cute and easy on social media, but honestly it’s not. If you’re looking for easy money, go rob a bank because my courses or my coaching have nothing to offer you.

I Will Not Save You From Yourself.

If you want me to throw on a cape and do all the work for you, please close this tab and clear your history so you won’t accidentally come back here. The products, resources, and strategies I offer are proven… But they only work IF YOU WORK THEM. If you’re the type to cut corners, skip steps, then complain, I am not for you.

I Do Not Tell You What You Want To Hear.

I coach to deliver transformational value to my clients and students. They partner with me because I give them clear, easy-to-follow strategies that move the needle in their business. I speak with respect and professionalism, but holding you and giving you the “Come to mama” coddle is not in my bag. I will let you know when you’re playing yourself.

Not you? Good… Keep reading. 

So, how did I get here?

May 5, 2012 – Look at me! I mean really look at my face. This is my graduation and I look like “What just happened? So, is that it?” I’m graduating with a degree in marketing and couldn’t have been more confused. Like most Americans, I was trained to believe that school was going to lead me to that golden career. I thought once I walked across that stage with my perfectly crafted resumé, I would have it all! Or that all I really needed was that mentor to put in a good word for me and I would be good! I studied. I graduated. I worked. No, I grinded. But this thrill that the world promised me never came.

Growing up on the Southside of Chicago as a Black male is tough. But with a teacher for a mother, education meant everything to my family. No matter how great I was at sports or how I loved to hustle in school (candy that is) — it all was meant to lead to college one day. When I finally went to college, I did everything I could in the classroom and outside of it. I left with internships and affiliations under my belt. I made my family proud and met my dream girl. I started a successful tee-shirt business. And as great as all of that was, I walked across the stage with a trail of debt and uncertainty.

$ 0


I know this story isn’t new for my generation (millennials). We all left college, lost and upset. The best way a lot of us coped is through falling into the trap of self-medication. We medicated through excessive trips and exciting social media posts. We medicated through stress eating and happy hour drinking. We medicate by ‘pretending’ any way we knew how to forget how hurt we were that life wasn’t what was promised. This is where I decided to do something differently.

Instead of self-medicating, I fell into excessive self-education. Anything college did not teach me, I needed to know now. I Youtube’d, I researched– I used money from jobs with the sole purpose of building businesses. I couldn’t trust the “dream” that was promised but I could trust myself. I paid attention to the business trends. I studied the winning brands. How were people communicating? How could I tap into this technology boom? How was business changing? I asked myself these questions. And I answered them by learning everything I could while avoiding the temptation to self-medicate.

Fast forward to today, I've built a successful Branding Agency and have personally helped over 500 business owners scale their businesses faster and easier.

Helping Growing Brands Move Further...Faster.

Just a Few Clients + Partners

So Why?

One of the most important questions I asked myself during this time of my life was simple: Why? Why was I doing this? Why was it necessary for me to be an entrepreneur rather than continue to crawl down the path of finding a “better job”? Why do I matter? What is my purpose? My answer to these questions –  To prevent as many people as I possibly can from walking across a stage feeling as powerless I as I did. I want to guide them to building their own business around the knowledge and skills they already have. And I want to be clear…. This is not a diss track to college or even education (I loved my college career). This message is pointed directly at schooling; the mandatory K-12 and post-secondary.

My mission is to help entrepreneurs and businesses sell more product offerings, build a community of evangelists (singing the praises of your brand), and gain more recognition for all the amazing stuff they do. I want to help 1,000,000 dreamers start, sell, and scale a business that transforms their lives and the lives of their families.

How do I know this with such certainty? Because as a kid who grew up on the Southside of Chicago, I know that it often takes sheer grit and determination to live the life of your dreams. I overcame a ton of obstacles to get to where I am, and I have the framework, the knowledge, and the receipts to help you get there too.

So whether you've got a dream business that's just taking shape in your mind, or you're an established business with some years under your belt, my courses, coaching, and community framework is exactly what you need to build a successful, addicting brand that gifts you income, impact, and independence.

Here’s what you can expect from me.

Actionable tools and tactics you can use in your business right now, for free …which are usually followed by:

Blatant product offers for sales.

Can you believe I just told you flat out that you’re going to receive blatant product offerings from me? Well, why wouldn’t I tell you?

I mean c’mon – You wouldn’t even care about my courses, coaching, or community if they were free, right? So yes, I will offer you products to buy and I won’t be subtle about it.

However – these offers are always pitched AFTER delivering valuable strategies and tactics you can use immediately… FOR FREE

Ideally you’ll say, “Wow, this free stuff really helped me. I think I’ll try the paid stuff.”

Pretty simple, right?

This is my “Demonstrate you can help them by actually helping them” trick.

But you still might be wondering …

How do I know if your stuff is any good?

The best thing you can do is check out some of my free material. 

If you like it, you’ll probably like my courses, my coaching, and my community. If you don’t like the free stuff, no need to jump into the premium offerings.

So here’s my first pitch to you:


You’ll learn the 7 secrets that took me from broke, stressed out freelance designer to successful entrepreneur and business owner. If you like it, sign up for more of my free stuff, watch some of my videos, read some of my blogs, and check out my Instagram content.

Note: I have a podcast in the works right now. So that’s more free content on the way…

If any of this content helps you, consider buying my stuff when I make you an offer.

Pretty simple, right?

Thanks for reading this page. Let’s make this the best year your business has ever had!

To your success,


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